September 30, 2024
Discover how Yves Rocher increased recognition for its fragrance "Comme une Évidence" in the Ivory Coast thanks to an effective influencer marketing strategy in collaboration with Trenderz. Using nano and micro-influencers on Instagram, the campaign generated 391,783 impressions and reached over 230,000 people. Read this case study to see how social networks and influencers transformed brand awareness.
October 30, 2024
Discover how analytics are revolutionizing influencer marketing, enabling brands to sculpt precise, impactful campaigns. This article explores key strategies and metrics for turning insights into effective action, maximizing the potential of influencer campaigns. Learn how to use data to plan, execute and optimize your influencer marketing initiatives.
October 3, 2024
Discover best practices for forging lasting partnerships between brands and influencers. This article details key strategies for effective influencer selection, transparent communication of objectives, and optimal content quality management, guiding you through the crucial steps to maximize the impact of your influencer marketing campaigns. Join us to explore how to perfectly align brand values with influencer engagement best practices.
