Yves Rocher X Trenderz case study

Yves Rocher X Trenderz Case Study: Using Influencers to Increase Brand Recognition

Beauty revelation: How Yves Rocher, a renowned beauty brand, used the power of influencers to enhance its image and captivate a new audience in Côte d'Ivoire.

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Problem
Increase the recognition and reputation of Yves Rocher's "Comme une Évidence" eau de parfum among the Ivorian public. Strengthen Yves Rocher's presence on social platforms, particularly on Instagram.

Our Solution
Enlist Relevant Influencers :

• Nano-Influencers: Activation of four influencers chosen for their ability to generate authentic, engaging content.
• Micro-Influencers: To extend the campaign's organic reach.
• Varied Content: Create and distribute 18 different types of content, including videos, images and stories.

Multi-platform strategy :

• Using Instagram as a primary channel to effectively reach the target audience and maximize engagement.

Results

• Impressions

391,783 interactions, including views, likes and comments.

• Audience reached

230,496 people reached.

Deliverables

• 18 publications on social networks
• Contribution of 4 nano-influencers

Channels used :

• Instagram

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