January 19, 2025
What is UGC (user-generated content)?
Discover what UGC is and the role of UGC content creators, the professionals who produce authentic content for brands. Case studies and tips for integrating UGC.
January 19, 2025
How can you integrate influencer marketing into your communications strategy?
Discover how to integrate influence into your communication strategy. From selecting influencers to measuring results, follow our advice and concrete examples for effective campaigns.
January 19, 2025
Trenderz x Sangel case study
Find out how Sangel boosted its brand awareness in Côte d'Ivoire thanks to a targeted influencer campaign. With the help of six nano-influencers, the brand maximized the visibility of its frozen food products on Instagram and TikTok. Results: over 60,000 interactions and a reach of 51,842 people.
