Pathé x Trenderz: creating proximity and traffic in movie theaters thanks to committed designers

Discover how Cinéma Pathé strengthened its reputation and attracted a new audience through a local influencer campaign. By collaborating with Trenderz, the brand was able to connect its communication to creators close to their communities, transforming the cinema experience into a true moment of sharing. This campaign highlights the power of authentic influencer marketing to create proximity, generate traffic, and bring a brand to life in the hearts of consumers.

Deliverables

Engaged influencers

7 influencers

Publications

28 publications

Channels used

Tiktok; Instagram

Requirements

A lack of local visibility despite an international brand

Difficulty creating an emotional bond with the audience

Difficulty in measuring the real impact of campaigns

Solution

Collaboration with 7 influencers chosen for their ability to create engaging content around the Pathé experience

Creation of 28 video contents, published on influencers' accounts to capture and stimulate interest.

Maximize reach and engagement while reducing advertising costs compared to a traditional advertising campaign, offering an excellent return on investment.

Creating proximity and traffic in theatres thanks to committed designers