Lemfi x Trenderz: amplify your digital presence and bring your brand closer to local communities through influencer marketing and on-the-ground experiences.

Discover how Lemfi, a financial services start-up, managed to amplify its digital presence and bring its brand closer to local communities in Cameroon, Gabon, Côte d’Ivoire and other African countries. By using Trenderz, this startup combined influencer activation and field experiences to generate awareness, acquisition and user engagement. This collaboration clearly illustrates the power of the Trenderz model.

Deliverables

Engaged influencers

30 influencers

Publications

70 publications

Channels used

Tiktok; Instagram

Requirements

Amplify your online presence

Increase your visibility in a competitive market

Getting closer to local communities

Solution

Collaboration with more than 30 influencers chosen for their ability to create engaging content around the opportunities provided by Lemfi

Creation of 70 video contents, published on influencers' accounts to capture and stimulate interest.

Sponsorship of 5 events through Trenderz sourcing

Amplify your digital presence and bring your brand closer to local communities through influencer marketing and on-the-ground experiences

Results

Statistics

2,095,928 interactions

including views, likes and comments

3,143,890 people

Audience reached

5,910,494 FCFA

Savings Achieved

Key content

Here are the contents that dominated the campaign