Trenderz x Sangel case study

Trenderz x Sangel Case Study: Maximizing Brand Awareness through Influence Marketing

Find out how Sangel raised its profile in Côte d'Ivoire thanks to a targeted influencer campaign, maximizing the visibility of its frozen products among local consumers.

Challenge: Increase awareness of the Sangel brand in Côte d'Ivoire and develop its visibility on social networks, particularly Instagram, to raise awareness of its frozen products among Ivorian consumers.

Our Solution: Trenderz mobilized six key influencers via its platform to create and share a variety of content on social networks. The campaign included 24 publications, including videos, images and stories , precisely targeting the relevant audience.

Campaign results

Impressions: 60,654 interactions (views, likes, comments)

Reach: 51,842 people reached

• Flagship Contents : Two videos dominated the campaign:
  • @lagouteuse_: 15.8 K views
  • @lesadresses__decheznous: 16.6 K views

Deliverables

• Engaged Influencers: 6 nano-influencers
• Publications: 24 varied contents

Channels Used: Instagram, TikTok