Pikado X Trenderz case study

Pikado X Trenderz Case Study: Using Influencers to Increase Awareness and Sales

Discover how Trenderz helped Abidjan patisserie Pikado attract new customers and boost its reputation on social networks thanks to a powerful influencer strategy.

Problem
Increase awareness of the Pikado patisserie in Abidjan, attract new customers, and strengthen the establishment's presence on social networks, particularly Instagram.

Our solution

1. Influencer selection :

• Engaging Relevant Influencers: Selection of 22 influencers to create authentic, engaging content that showcases Pikado delights.
• Varied Content: Production of 99 different pieces of content, including videos, images and stories, published on influencers' accounts to maximize reach and engagement.

1. Multi-platform strategy :

• Using Instagram as a primary channel to effectively reach the target audience and maximize engagement.

Results

• Impressions: The campaign generated an impressive total of 927,000 interactions, including views, likes, and comments.

Audience reached: The campaign reached 419,250 people, significantly increasing the brand's visibility.

Economic impact: +15% increase in patisserie sales.

Growth in Followers: The number of followers on Pikado's social networks increased from 4,800 to 6,700 in just three months.

Channels used :

• Instagram