Marketing strategy

June 22, 2025

In Africa, user-generated content (UGC) in the fashion sector remains largely under-exploited. Yet this authentic, spontaneous format is becoming a formidable weapon for brands wishing to reach their audience in a credible, emotional way. Brands such as Tongoro Studio, NanaWax and Aliwax Collection are already seeing their customers become true ambassadors, creating powerful content without being paid, just out of passion. This article explores the potential of UGC for African fashion and shows how to capitalize on this tool to build a community, sell more and reinforce your image.

June 22, 2025

Too complex? Too expensive? In this article, we analyze the obstacles facing African SMEs when it comes to influencer marketing. Between ignorance, tight budgets and lack of support, many are missing out on a powerful lever for growth. Trenderz offers a tailored package at 15,000 FCFA per collaboration to make influencer marketing accessible, local and effective.

June 10, 2025

Are you hesitating to invest in influencer marketing? This article will help you find out if your sector is compatible with this strategy, and give you concrete guidelines for launching an effective campaign. Whether you're in beauty, tech, food or services, there's a way to activate influence in a relevant way, especially on the African market.