Push CI X Trenderz: Influencer marketing for a place in a competitive market

Discover how Push CI, an innovative initiative dedicated to promoting digital technology and local innovation, has captured the attention of connected youth in Ivory Coast. Through a strategic influencer campaign in collaboration with Trenderz, the project has strengthened its brand image, generated engagement, and reached a wider audience eager for opportunities and change. Here's how communication designed for creators has created a real impact.

Deliverables

Engaged influencers

8 influencers

Publications

8 publications

Channels used

TikTok; Instagram

Requirements

Difficulty getting known

Lack of visibility in a competitive market

Problems attracting loyal customers

Solution

Collaboration with 8 influencers chosen for their ability to create engaging content around the possibilities offered by Push CI.

Creation of 8 video contents, published on the influencers' accounts and the company's account to capture attention and stimulate interest.

Maximize reach and engagement while reducing advertising costs compared to a traditional advertising campaign, offering an excellent return on investment.

Gaining a foothold in a competitive market through influencer marketing