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Influence Marketing vs. Traditional Marketing in 2025: Which strategy for Africa? Discover the advantages and limitations of each approach, and how Trenderz can help you maximize your impact.

UGC has become an essential lever for brands seeking to capture an authentic audience and maximize engagement. Find out why user-generated content boosts brand credibility, and how to integrate it effectively into your marketing strategy.

Discover how affiliate marketing, combined with influencers, is redefining brands' digital strategies. Tips, trends and concrete examples from Africa to maximize your collaborations.

Discover how to measure and optimize the impact of your UGC campaigns thanks to key KPIs, high-performance tools and adapted strategies. Maximize your marketing results with authentic content.

Discover why user-generated content (UGC) has become essential for engaging your audience in an authentic way. Learn how to effectively integrate UGC into your marketing strategies and explore real-life examples with Trenderz.

Discover how to integrate your products or services into your content naturally and effectively. Tips, concrete examples and case studies.