[UGC] How can you reuse content created by your users?

UGC, a goldmine for modern brands

User-generated content, or UGC, has become a valuable asset for brands seeking to capture the attention of their audience. But the question remains: how to maximize its potential? Reusing UGC strategically can turn a simple Instagram post or customer review into a powerful marketing tool, while boosting your brand's credibility and awareness.

In this article, find out why and how to reuse content created by UGC to optimize your marketing strategy and further engage your audience.

1. Why reuse UGC content?

a. Maximize the impact of your campaigns

UGC is often spontaneous, authentic and engaging. By reusing it, you extend its life and reach a wider audience.

b. Reduce content production costs

Creating original content can be costly. Reusing UGC can reduce these costs while leveraging content that has already been validated by your consumers.

c. Building credibility and trust

Content generated by your customers or users is perceived as more sincere than traditional promotional content. By reusing it, you capitalize on this trust.

2. The best ways to reuse UGC

a. Integrate UGC into your social networks

UGC integrates perfectly into your Instagram, TikTok or Facebook posts. It shows that your products are used and appreciated by real people.

Example: Share your customers' Instagram stories or repost their TikTok videos with credit.

b. Add UGC to your advertising campaigns

Ads that include UGC often achieve better results, as they appear less commercial and more authentic.

Example: Use a customer video in a Meta Ads or TikTok Ads campaign to showcase your product in a natural way.

c. Create video testimonials

A simple customer review can be transformed into a video testimonial. Combine several pieces of UGC content to create a dynamic video showcasing your product or service.

d. Enrich your marketing emails

Add photos or UGC testimonials to your newsletters to reinforce the authenticity of your messages.

e. Promote UGC on your website

• Product pages: Add user photos to show how your products are used in real life.
• Home page: Highlight testimonials or UGC videos to capture visitors' attention.

f. Use UGC in print media

UGC isn't limited to digital. Incorporate it into your brochures, flyers or advertising posters to bring a touch of authenticity to your physical media.

3. Ideas for reusing UGC videos produced as part of Trenderz collaborations

UGC videos created during campaigns with Pikado, Yves Rocher Ivory Coast and Sangel are bursting with potential. Here are a few ways to maximize their impact and make the most of them:

a. Advertising on social networks (Meta Ads, TikTok Ads, etc.)

UGC videos produced by micro-influencers can be reused as paid advertisements to reach a wider audience.

What to do?

• Integrate UGC videos into targeted campaigns by choosing a segmented audience (by region, age or interests).
• Add a clear advertising message, such as a promotion or discount code, to encourage purchase.

Example:
For Pikado, a video showing a micro-influencer enjoying a pastry can be turned into an Instagram ad with the tagline: "Discover the taste that's the talk of Abidjan - order now and receive an exclusive discount!"

b. Video testimonials on websites

UGC videos can be integrated directly onto product pages or the home page of a website.

Why?

• They add a human and authentic dimension to your site.
• They reinforce visitor confidence by presenting real users who appreciate your products.

Example:
Yves Rocher Côte d'Ivoire could use a UGC video of an influencer explaining his or her experience with a flagship product such as a moisturizing cream, directly on the corresponding product page.

c. Reuse in email marketing campaigns

UGC videos can be integrated into marketing emails to promote a product or an offer.

What to do?

• Add a video to an email with an engaging CTA, such as "See why everyone loves our products".
• Create email sequences featuring several UGC videos to convince your prospects.

d. Creation of video compilations for advertising campaigns

UGC videos can be edited together to create a dynamic compilation.

Why?

• Compilations show the diversity of users and reinforce authenticity.
• They can be used to promote a campaign or a new collection.

Example:
A compilation of UGC videos produced for Yves Rocher Côte d'Ivoire could feature several influencers using different products, with a tagline like, "Discover natural beauty with Yves Rocher!"

e. Presentation at events or on in-store screens

UGC videos can be broadcast at promotional events or in physical stores to inspire confidence and attract the attention of visitors.

Maximize the impact of your UGC with intelligent strategies

UGC is a valuable resource that, when used strategically, can transform your marketing campaigns. Whether it's advertisements on social networks, integrations in your emails or content for your product pages, the UGC videos produced by your Trenderz collaborations offer countless opportunities.

At Trenderz, we don't just connect you with talented creators - we help you maximize the impact of their content to achieve your goals.
🌍 The first platform that combines influence and UGC tailored to the African market.
💡 High-performance videos from as little as 20,000 Fcfa!
🤝 Authentic marketing, rooted in African realities.

With Trenderz, take advantage of authentic, local content created by talents who understand your markets and your audience on social networks.

Ready to turn your UGC into a growth engine? Contact us today for a free strategy session and find out how we can take your marketing to the next level.

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